Predicting The Turn
In a business environment constantly disrupted by innovation, it’s important to understand a few factors: today’s competition is not your future competition, innovation-driven acquisition can be great R&D, and incumbents have the infrastructure to disrupt the disrupters.
However belatedly, we’ve absorbed the new truth: in business, size no longer delivers security. Irrespective of sector, digital innovation can make the mightiest quake. Speed beats scale, but speed alone is not enough. Major companies seeking a pilot to help guide them through the new turbulence will find this book of immeasurable value.
Sir Martin Sorrell
The future of innovation is all about connectivity. The largest brands connecting with startups, creating a flywheel of energy. I can't think of a single person more uniquely qualified to connect the dots and layout the playbook for making it happen. Others have written the book on theory, Dave applies over a decade of real world experiences and stories that truly bring the concepts to life.
Hyde Park Venture Partners & Former CMO, Exact Target
Few people can meaningfully speak of both the entrepreneur's universe and the Fortune 50. Dave Knox's unique background in these two worlds gives him a perspective like no other. In Predicting the Turn, Knox lays out brilliant-but-simple strategies for how large companies can meet their industries' inevitable disruption head on. Through real-world examples of technology impacting even the most traditional organizations, he shows how the startups, software, and social changes these companies fear might just be their salvation.
Global Head of Digital & Social Media, Nestlé
The impact of technology has dramatically changed the marketing world, but its impact is much further reaching. Technology has redefined the way brands build relationships with consumers and quickly eroded the significant competitive advantages that large blue chip companies once held. Predicting the Turn gives you a look under the hood on this rapidly changing landscape between traditional brands and startups. Interesting and insightful, this is a must read whether you work in a company of 100,000 or 10.
CMO, Dollar Shave Club
Dave Knox’s energetic new book is a must-read for big brand leaders. He prepares big company leaders for the new competitive set that operates with radically different business models – and there is no one better to tell this story! Dave has operated successfully in both worlds.
President / CEO, The Jim Stengel Company
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